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The strange, improbable rise of Mark Zuckerberg 3.0
  + stars: | 2023-07-30 | by ( Kali Hays | ) www.businessinsider.com   time to read: +27 min
In early July, Mark Zuckerberg unveiled the latest and perhaps most consequential product in Meta's history: a new model of Mark Zuckerberg. Silicon Valley Zuck was a husband and father with a legacy to build and protect at all costs. Silicon Valley Zuck was suddenly faced with something he'd never dealt with before, shrinking revenue. Still clinging to his persona as Silicon Valley Zuck, Zuckerberg engaged in an all-out media blitz to hawk his vision for the metaverse. They were the sort of people Harvard Zuck would have scoffed at and Silicon Valley Zuck would have gently ignored.
Persons: Mark Zuckerberg, Elon Musk, Joe Rogan, Zuckerberg, Clark Kent, TikTok, Sheryl Sandberg, Mike Schroepfer, Wall, McKinsey Zuck, Rogan, Meta, Harvard Zuck, , Priscilla Chan, Ray's, pullover, Harvard Zuck —, Dianna, Mick, McDougall, Paul Sakuma, Zuckerberg's, Apple, Facebook, he'd, That's, Frances Haugen, Chris Cox, Zuck, Zach Gibson, Meta's, Sandberg, Marne Levine, who'd, Javier Olivan, he's, bode, Bain, Maher Saba, Lori Goler, He's, He'd, Katie Harbath, it's, Andrew Bosworth, Bosworth, Mark Zuckerberg McKinsey Zuck, Mark Shmulik, Bernstein, Augustus, Julius Caesar, Kali Hays Organizations: Meta, Menlo, Harvard, Apple, McKinsey, Business, Facebook, Cambridge, Capitol, Labs, Menlo Park, Q, Bain & Company, Reality Labs, Wall, Mark Zuckerberg McKinsey, Phillips Exeter Academy, Tech, Twitter Locations: California, Hawaii, United States, Davos, Silicon, contrition, Meta, verbiage, Harvard, Rome
The resulting uncertainty, they say, risks slowing the government and social media companies’ ability to respond to election-related disinformation that appears on tech platforms. Last week, the State Department canceled a routine meeting on election security with Facebook, according to a person familiar with the matter. On Wednesday, FBI Director Christopher Wray defended the close contacts between the US government and the social media companies. The injunction does contain some exceptions allowing more limited contact between affected agencies and social media companies. “Well, the government doesn’t necessarily have those capabilities to do that back-end work that the social media companies do.
Persons: Biden, , Chris Krebs, Krebs, Katie Harbath, Donald Trump, Christopher Wray, ” Wray, Trump, Harbath, Yoel Roth, Twitter’s, Gowri Ramachandran, , ” Ramachandran, they’re, Ramachandran, Russia’s, ” Harbath, you’re, , Evelyn Douek, Jocelyn Benson, ” Benson, Adam Mosseri, Meta, ’ ”, Nick Clegg, Donie O’Sullivan Organizations: Washington CNN, Infrastructure Security Agency, CNN, State Department, Facebook, Justice Department, FBI, of Homeland Security, Health, Human Services, Twitter, , Senate Intelligence, Department of Homeland Security, National Intelligence, Big Tech, Brennan Center for Justice, New York University, Stanford Law School, Meta, YouTube, Meta Global Locations: Louisiana, Missouri, State, Michigan
A Meta spokesperson did not specify, when asked, how many staffers had been cut from its teams working on elections. Instead, Meta said the social media giant had invested $16 billion in technology and teams since 2016 to protect its users. For years, the social media giant has invested heavily in teams of personnel to root out sophisticated and coordinated networks of fake accounts. In addition to its in-house team, Meta and other social media companies rely on tips from academics and other researchers who specialize in monitoring covert disinformation networks. The launch of Threads even as Meta trims its disinformation-focused personnel comes at a turbulent and transformative time for those tasked with writing and implementing rules on social media platforms.
Persons: Meta, , , , Darren Linvill, Elon Musk, Katie Harbath, Nick Clegg, ’ ” Harbath Organizations: CNN, Facebook, Meta, Clemson University’s, Sputnik, Elon, Twitter, YouTube, Republican, Biden, GOP, Meta Global Locations: United States, Taiwan, Ukraine, India, Myanmar, Africa, Louisiana
Some also formed ethical AI teams and invested in oversight groups. And Facebook-parent Meta suggested that it might cut staff working in non-technical roles as part of its latest round of layoffs. “With that outsourcing, I feel like they had this comfort level that they could cut some of the trust and safety team, but Twitch is very unique,” the former employee said. It invested heavily in content moderation, public policy and an oversight board to weigh in on tricky content issues to address rising concerns about its platform. Tech leaders may also be grappling with the fact that even as they built up their trust and safety teams in recent years, their reputation problems haven’t really abated.
The debate comes less than two months after Twitter restored Trump’s account, but Meta’s intention to reevaluate the decision predates Twitter’s reversal. “I can’t think of what that rigorous standard would be that would make this policy be applied fairly, not just to former President Trump, but to any politician.”Is Trump bound to Truth Social? A phone screen displays the Truth Social app in Washington, DC, on February 21, 2022. Trump now has his own rival social media platform, Truth Social, which he launched in February. Despite his desire for a bigger megaphone and aides encouraging him to rejoin Twitter, Trump has said he is committed to Truth Social.
For one thing, social media looks different than it did two years ago. Trump now has his own social media company, Truth Social, and his account has been restored on Twitter (where he has yet to tweet). And though there’s no legal right for Trump or anyone else to be on social media, Republicans in Florida and Texas are trying to create laws that would prevent social media companies from removing certain posts. NBC News asked a handful of experts in social media moderation what they thought about the upcoming decision. The answers offered a sense of the shifts in social media and moderation since both Twitter and Facebook banned Trump.
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